Using media language to create appeal

Mojo magazine always uses similar magazine conventions, or a house style, to create a clear brand. Each edition of the magazine follows a similar layout, uses the same masthead and typography, and offers an audio CD format freebie for readers. Their readers always know what to expect from the experience of reading this brand, however, the content changes for each edition to include a different artist for example. Each Mojo edition is carefully constructed to appeal to the same reader demographic (adult, majority are over 35, middle and working class and male).

The artist featured as the front page key image, the colour and typography are all chosen to appeal to that target audience.

Some of these conventions are used by all magazines, but designers change the magazine colours, typography, language register, layout, choice of front page images and sell lines and freebies to attract the right readers. Look at We Love Pop below and consider how this attracts a contrasting target audience (a young teenage, female, lifestyle, school-age reader).

Task: Subvert the target audience. Imagine Mojo was designed to appeal to the same target audience as We Love Pop readers. What changes would designers and editors need to make to make the new Mojo appeal?
Create your own mock-up of a Mojo magazine for the new target audience. You can create this using Photoshop or Publisher software.
Print it out and then explain the changes you decided to make and explain why they would create appeal for the new target audience. 
Use these questions to help structure your explanation of your mock up product.

1. What key image did you use and why might this appeal to a reader demographic of We Love Pop?
2. What changes did you make to the typography of the masthead and font? How do you think these changes make it more appealing to a younger, female audience?
3. What colours did you use and why?
4. What language register did you use (formal or informal chatty style) and why would this appeal to a younger audience?
5. What graphics did you include and why would these create appeal?
6. What freebie would you entice your readers as MOJO does with the free CD?
7. Did you change the price and why?
8. What slogan did you create to brand your original product?