Thursday, 20 June 2019

Radio One Live Lounge


Listen to Radio One's Live Lounge and make notes on your handout about how the show is designed to appeal to the 15-19-year-old target audience.
Click here to go to the BBC Sounds app to listen to the programme from Tuesday 18th June.

Answer the questions in your book:
  1. How is the programme branded in the opening section and how might this help attract the target audience?
  2. The programme starts at 10am when most younger teenagers are at school, so what does that suggest about the target audience for this programme?
  3. How does the playlist reflect the target audience demographic? Comment on the artists chosen and who would like this genre of music.
  4. How does Clara Amfo address the audience? Listen to her style and language register and what her informal style suggests about the tone of the programme.
  5. How many tracks are played before Clara Amfo begins to speak to the listeners in detail? Why do you think this might be a good way of engaging listeners?
  6. How many ways can audiences listen to the show and why might this appeal to the target audience?
  7. Who is performing live on the show and how might they appeal to the target audience?
  8. How does live performance meet the BBC remit for the station?

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