Who would watch your film?
Media products are designed carefully to appeal to specific,
carefully chosen groups of people (target audience). Knowing your audience well is vital to making
your product a success in terms of profit, so production companies spend lots of money
and time getting it right.
Task 1: Create your own version of an audience profile for
your new film.
Use the following bullet points to help you:
- Demographics - age, gender, occupation. UK Tribes will be useful here.
- Lifestyle - how do your audience spend their time and money? Where do they live and who do they share their lives with?
- Aspirations - what do they dream of doing with their lives? What inspires them?
- Likes and dislikes - clothes, music, media, film. What are their hobbies and interests?
Task 2: Now complete mood boards illustrating your target audiences.
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