Target Audience

Who would watch your film?

Media products are designed carefully to appeal to specific, carefully chosen groups of people (target audience). Knowing your audience well is vital to making your product a success in terms of profit, so production companies spend lots of money and time getting it right.

Task 1: Create your own version of an audience profile for your new film.

Use the following bullet points to help you:

• Demographics - age, gender, occupation. UK Tribes will be useful here.
• Lifestyle - how do your audience spend their time and money? Where do they live and who do they share their lives with?
• Aspirations - what do they dream of doing with their lives? What inspires them?
• Likes and dislikes - clothes, music, media, film. What are their hobbies and interests?

Task 2: Now complete mood boards illustrating your target audiences.

10W - Work To Do (Monday 12th-Thursday 15th September)

This week your lessons are with Mr Ford (Monday period 5 & Thursday period 3 period 5) and Miss Marvin (Tuesday period 2).

By the end of Mr Ford's lesson on Monday you must have completed the 5x5 activity. All work should be stuck into your exercise book.

In Miss Marvin's lesson on Tuesday you will begin the following activity:

Open the UK Tribes site and decide which category or categories best represents you and your interests. 
Extract the relevant information from the UK Tribes site and transfer it to your exercise book - you can create a word doc. or you can write it straight into your exercise book. Make sure you add a few relevant images to illustrate your choices.

In Mr Ford's lesson on Thursday you will complete this task.

EXTENSION TASK

Create a mood board which represents YOU

The rules

A MINIMUM of 20 images MUST be included.

Categories you could cover are:

• Food
• Fashion
• Music
• Sport
• Celebrities
• Films
• Games
• Hobbies

Open an A3 page in Photoshop and get started.