Listen to Radio One's Live Lounge and make notes on your handout about how the show is designed to appeal to the 15-19-year-old target audience.
Click here to go to the BBC Sounds app to listen to the programme from Tuesday 18th June.
Answer the questions in your book:
- How is the programme branded in the opening section and how might this help attract the target audience?
- The programme starts at 10am when most younger teenagers are at school, so what does that suggest about the target audience for this programme?
- How does the playlist reflect the target audience demographic? Comment on the artists chosen and who would like this genre of music.
- How does Clara Amfo address the audience? Listen to her style and language register and what her informal style suggests about the tone of the programme.
- How many tracks are played before Clara Amfo begins to speak to the listeners in detail? Why do you think this might be a good way of engaging listeners?
- How many ways can audiences listen to the show and why might this appeal to the target audience?
- Who is performing live on the show and how might they appeal to the target audience?
- How does live performance meet the BBC remit for the station?
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