Television has evolved since the 1960s. Find out what technological and social changes have affected how the media platform has been forced to adapt to keep viewers entertained.
Answer the following questions:
- How many channels were there in 1960?
- What was very different about the daily television schedule in 1960? What kind of programming was broadcast at night?
- What technological issues would you say influenced the quality of television during this era?
- How did you change channel and how do you think this influenced audience choices over channel loyalty?
- What did colour television first begin?
- ITV started in 1955, designed to be competition for the BBC's monopoly over television broadcasting. But what else did the launch of ITV introduce to audiences for the first time?
- Find out how the BBC and ITV funded?
Ownership, funding and regulation
Television in 1960s Britain was provided by a duopoly of ITV and the BBC. Neither was part of an international media conglomerate. The BBC is a public corporation governed by Royal Charter and funded by licence-fee payers. ITV was a network of regional television companies who competed with each other to provide content for their transmission area.
Look at this London region schedule of programmes from July 1965 and consider the differences to the kind of television programming you are used to watching today.
- What kind of sport fills the afternoon schedule?
- What is Crossroads and how is it similar to Coronation Street?
- Look at the children television programmes and consider what time they are being broadcast and why that might be significant? What kind of programmes are on offer?
- How much news is broadcast and why are the time slots significant?
- Look at the evening entertainment shows. Which ones do you recognise and which ones have you never heard of?
- Find out what the name of the ITV company was for our region in the East Midlands.
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