Love Lego?

There is a global sub-culture of Lego with supportive films, games (on and offline), magazines and competitions.

Read this article by clicking on the brick here.

Task: Why do you think Lego has such a fan base? Complete some research looking at how Lego is celebrated as a brand. You could look at theme parks LegoLand, TV programmes such as Channel Four's Master Builder, any popular video games and how the Lego sets themselves are branded to link to films.

Collect your research on a Word document. Print it out and stick it in your book.

Extension Task: If you have completed this task, you can start considering how the Lego Movie builds on the idea of a shared childhood experience to attract mixed-age and gender groups for the audience. This resulted in whole family viewings and purchases on the film after its theatrical release. The film was aimed at both younger children who played with Lego and their parents who had in the past.

Read this film review by clicking on the brick here: