Christmas homework - create a font specimen sheet

Your homework is to create a font specimen sheet. You need to have a different font for each letter. You can use the ideas in the Chip Kidd book (above) or you can take the fonts from any appropriate source - this may include the following:

• magazines
• newspapers
• takeaway menus
• tickets
• flyers (one sheet print adverts)
• pamphlets
• carrier bags

When you return after Christmas you will have a page with 26 letters, A-Z - all in a different font. Yours will hopefully look similar to the one above.

Deadline: Thursday 5th January

10W - Work To Do (Monday 5th December - Thursday 15th December)

This week (5th - 7th December) your lessons are with Miss Marvin (Monday period 1) and Mr Ford (Wednesday period 5).
Next week (12th - 15th December) your lessons are with Mr Ford (Monday period 5 & Thursday period 3 ) and Miss Marvin (Tuesday period 2).

You should have already done the following:

• Completed all the research tasks here
• Completed audience profiles here
• Flat plan/ mock up of both posters (teaser and full)
• Added all your text to both posters
• Found an appropriate background image to use on both posters
• Found appropriate images of actors (make sure images are large)
• Added the images to your posters (pay attention to size of each image)
• Decided who your own star will be
• Taken photos of your star (take at least 20 photos)
• Added the star image to  your posters

You need to use the first three lessons this fortnight to finish your draft posters.

The final two lessons will be devoted to answering the draft evaluation question.

ALSO

1. Remember to use your checklist - tick off the different pieces of work as you complete them and add them to your folder.
2. Keep looking at real posters for ideas
3. Keep looking at real posters for size comparisons of text and images

Draft Poster Evaluation Questions

Answer the following questions. Refer to both your draft posters (teaser and full poster)

You need to include as much detail as possible for the following areas:

• Colours - Why did you choose them? What effect/mood do you think they create?
• Text - Consider its placement and the decision making process you went through. Why did you place it where you did? Why did you choose those fonts? What size worked best?
• Images - Write about the styling of the image, either on the photoshoot or in post production with PhotoShop effects. Why did you place the images where you did? How did you decide on the background imge? Are any images found images and not original? Why did you choose them?
• How can the audience tell that this is a poster for an action/adventure film? 
• What are the strengths and weaknesses of your work?

10W - Work To Do (Monday 21st November - Thursday 1st December)

This week (21st - 23rd November) your lessons are with Miss Marvin (Monday period 1) and Mr Ford (Wednesday period 5).
Next week (28th November - 1st December) your lessons are with Mr Ford (Monday period 5 & Thursday period 3 ) and Miss Marvin (Tuesday period 2).

You should have already done the following:

• Completed all the research tasks here
• Completed audience profiles here
• Flat plan/ mock up of both posters (teaser and full)
• Added all your text to both posters
• Found an appropriate background image to use on both posters

Over the next two weeks you need to do the following:

• Find appropriate images of actors (make sure images are large)
• Add the images to your posters (pay attention to size of each image)
• Decide who your own star will be
• Take photos of your star (take at least 20 photos)
• Add the star image to  your posters

ALSO

1. Remember to use your checklist - tick off the different pieces of work as you complete them and add them to your folder.
2. Keep looking at real posters for ideas
3. Keep looking at real posters for size comparisons of text and images

Magnetic Lasso Tool: How to Make Precise Selections in Photoshop

Making selections in Photoshop is hard work. The Magic Wand is too inaccurate and the Polygonal Lasso tool far too imprecise. The Quick Selection works only with certain kind of images and the Lasso tool requires a great deal of precision. The Marquee tool, of course, is good enough only for the roughest of selections.
However, there is another tool that is not only precise, but also (relatively) easy to learn. It can create highly accurate selections with just a flick of the mouse. It works with almost any kind of image. Moreover, it requires just a few hours of practice to achieve complete mastery.
This is the Magnetic Lasso tool and it is quite possibly the most powerful, yet underutilized tools in Photoshop. We will learn everything there is to know about it in this tutorial. Try this course for more in-depth tutorials on fundamental Photoshop skills.
How to Use the Magnetic Lasso Tool?
The Magnetic Lasso tool is one of three lasso tools available in Photoshop – Magnetic Lasso, Polygonal Lasso and the simple Lasso tool.
You can find them as the third icon from the top in the toolbox.

Although fundamentally similar – each of these three tools helps you create selections – they differ broadly in function:

• Lasso Tool: Used to make freehand selections with zero assistance from Photoshop. Since freehand selections tend to be quite imprecise, you will hardly ever need to use this, except for making very rough selections.
• Polygonal Lasso Tool: Draws polygonal, i.e. angular selections. Very useful for selecting shapes with straight edges.
• Magnetic Lasso Tool: An edge selection tool that detects an image’s edges and automatically selects the pixels around them. Selections are freehand, but with assistance from Photoshop. This gives it a high degree of precision, particularly if there is some contrast between image and the background. You can think of it as a mix between the Pen tool and the Quick Selection tool.

Understand that although the Magnetic Lasso tool works on edge selection, Photoshop cannot actually see your image. To it, everything is just a bunch of pixels. So when we say that this tool works by automatically selecting pixels along the edges, it actually means that Photoshop calculates the light, texture and contrast between a range of pixels and decides what the edge is. This results in mistakes, particularly in images where the edge is blurry.
Thankfully, Photoshop gives us a bunch of options to make the most of the Magnetic Lasso.
Want even more in-depth tutorials on making selections? Then check out this course on selections and masks in Photoshop.
Magnetic Lasso Tool Options
Select the Magnetic Lasso tool from the toolbox. Be default, the Lasso tool should be visible. You will have to click and hold on its icon to see the tool selection menu pop-up.
Once you have selected the Magnetic Lasso tool, you will see a bunch of options at the top of the workspace:

These are the Magnetic Lasso tool options.
Let us examine these in a bit more detail:
Modify Selection

These are your standard selection options – create new selection, add to existing selection, remove from selection and intersect with selection. We covered these options extensively in our Rectangular Marquee tool tutorial. It works exactly the same way here.
Feather

Increase the feather value to give your selection rounded edges. Once again, refer to the Rectangular Marquee tool tutorial for more details.
Anti-alias

Photoshop has a built-in anti-aliasing feature that smoothens out edges. I highly recommend keeping this enabled.
Width

This controls the range of pixels Photoshop scans to detect the edge. The smaller the width, the finer the control you have over the selection. You can increase/decrease the width with the ] and [ keys.
Contrast

As mentioned before, Photoshop selects the edge by calculating the difference in the brightness and texture between a range of pixels. This option allows you to increase/decrease the contrast as per image requirements. If the contrast between the edge and the background is high, increase this setting. Else, decrease it.
You can increase contrast with the . key, decrease it with the , key.
Frequency

Photoshop automatically adds anchor points as you make the selection. You can change how frequently Photoshop adds these anchor points by increasing the frequency value.
Now that we understand this tool’s many options, we can use it to actually make a selection.
Want to learn how to retouch photos? This course on Photoshop beauty retouching will teach you how!
Making Selections with the Magnetic Lasso Tool
For this tutorial, we will use this image:

You can download a copy from Pixabay.
As you can see, the edges of the box are quite well defined. The box and the background are somewhat similar in color, however. This makes it difficult to use a tool like Magic Wand to select the box separately.
This is where the Magnetic Lasso tool comes in. Follow along to see how you can use this tool to make accurate selections.
Step 1
Open the image in Photoshop and select the Magnetic Lasso tool.
Step 2
With the Magnetic Lasso tool selected, click anywhere on the edge of the box. Photoshop adds an anchor point wherever you click. As you move your cursor along the edge, Photoshop will try to detect the pixel edge and add additional anchor points.

As mentioned before, you can change how often Photoshop adds these points by increasing the frequency in the tool options.
You might have noticed that selecting the right pixels is quite difficult with the default settings. To remedy this, first, zoom in to the area you want to select. To do this without de-selecting the Magnetic Lasso tool, press CTRL++. To zoom out, press CTRL+-.
To move the image while zoomed in, press SPACEBAR. This will select the Hand tool.
It is also difficult to see the exact location of the mouse pointer. To change this, hit CAPSLOCK. This will change the default cursor from this:

To this:

This cursor shows the range of pixels currently being sampled by Photoshop to calculate the image edge. You can increase this range by pressing ]. You can decrease it by pressing [, or changing width settings in tool options.

A lower cursor width equals higher accuracy. A larger width is better when you want to make very rough selections.
To sum it up, you can get better selections by:

• Zooming in to the area you want to select by pressing CTRL++ (and moving around the image by pressing SPACEBAR).
• Switching to the ‘target’ type cursor by pressing CAPSLOCK.
• Decrease the cursor width by pressing [.

With these settings, drag your cursor along the edges of the image. Click the mouse only when you want to add an anchor point manually.

Slowly work your way around the whole image, letting Photoshop select the pixels along the edges. You can undo an anchor point by pressing BACKSPACE.
Step 3
Once you have selected the entire image, click on the first anchor point to “close the loop”. This is what your final selection should look like:

We want to remove the background from the image. To do this, press CTRL + SHIFT + I or go to Select -> Inverse to invert the selection.
Press Delete to remove the background. You will be asked to choose a background color. Select a simple white background.
This is what your image should look like now:

Step 4
You can now change the background or use the box in any other image. Here, I added a background pattern:

As you can see, the Magnetic Lasso tool can be extremely useful for making fine selections. With some practice (and a lot of zooming in out), you can select the finest of details in an image.
The Magnetic Tool is one of the most important tools in Photoshop. This course on Photoshop for beginners will teach you how to use this tool, along with other Photoshop fundamentals.

Do This Now - To Do List

Do this now - to do list from Neill Ford

Film poster work - list of things to do

You need to ensure the following have been completed by next Monday 21st November:

• Add title, actor names and tagline to your posters
• Add credits to your main poster (example)
• Choose and add a appropriate background image

Ensure all previous work is completed and in your folder:

• Film poster analysis
• Main poster mock-up/ flatplan
• Teaser poster mock-up/ flatplan
• Target audience profile

Film poster credits

Use the template above as a guide for your own film poster credits. 
Ensure that every line of text is in a separate text box.

10W - Work To Do (Monday 14th - Thursday 17th November)

This week your lessons are with Mr Ford (Monday period 5 & Thursday period 3 ) and Miss Marvin (Tuesday period 2).

By the end of Mr Ford's lesson on Monday you will have started adding the text to your film posters.

In Miss Marvin's lesson on Tuesday you will continue to add the text and begin to add appropriate background images.

In Mr Ford's lesson on Thursday you need to complete the work listed on the list of things to do blog post.

You will have homework tasks.

10W - Work To Do (Monday 7th November - Thursday 10th November)

This week your lessons are with Miss Marvin (Monday period 1) and Mr Ford (Wednesday period 5)

In Miss Marvin's lesson you will finish the audience profile and mood board work for your film posters. You must also ensure your work is printed out and in your coursework folder.
This work must be completed in one lesson. In Mr Ford's lesson you will be moving on to film poster design on Photoshop.

Target Audience

Who would watch your film?

Media products are designed carefully to appeal to specific, carefully chosen groups of people (target audience). Knowing your audience well is vital to making your product a success in terms of profit, so production companies spend lots of money and time getting it right.

Task 1: Create your own version of an audience profile for your new film.

Use the following bullet points to help you:

• Demographics - age, gender, occupation. UK Tribes will be useful here.
• Lifestyle - how do your audience spend their time and money? Where do they live and who do they share their lives with?
• Aspirations - what do they dream of doing with their lives? What inspires them?
• Likes and dislikes - clothes, music, media, film. What are their hobbies and interests?

Task 2: Now complete mood boards illustrating your target audiences.

Film poster work - list of things to do

You need to ensure the following have been completed by next Monday 7th November:

• Film poster analysis
• Main poster mock-up/ flatplan
• Teaser poster mock-up/ flatplan
• Target audience profile

10W - Work To Do (Monday 31st October - Friday 4th November)

This week your lessons are with Mr Ford (Monday period 5 & Thursday period 3 ) and Miss Marvin (Tuesday period 2).

By the end of Mr Ford's lesson on Monday you must have completed the preparatory tasks for your film posters and have completed a flat plan for your main poster.

In Miss Marvin's lesson on Tuesday you will finish the flat plan and then ensure your initial research and planning is in your folder.

In Mr Ford's lesson on Thursday you need to complete the work listed on the list of things to do blog post.

You will have homework time to complete the tasks.

10W - Work To Do (24th - 26th October)

This week your lessons are with Miss Marvin (Monday period 1) and Mr Ford (Wednesday period 5)

In Miss Marvin's lesson you will begin the creative process for your film posters. This work must be completed in one lesson. In Mr Ford's lesson you will be moving on to film poster flat plans.

Action Adventure Film Posters - Preparatory Work

Period 1 Monday 24th October

As part of your coursework you will need to design two posters (a teaser poster and a main poster) for an action adventure film (of your own creation) aimed at a teenage audience.

In today's lesson you need to make progress on the following:

• Decide on the sort of action adventure film you will be making the poster for.
• Choose a suitable title for your film.
• Decide on a tagline for your title - on the poster above the tagline is "Welcome to the home of the brave".
• Write a brief plot outline for your film - what happens in the film plot wise.
• Decide on the stars who will appear in your film - ensure they are stars who will appeal to teenagers. Explain why you have chosen them.

You need to aim to finish this in Miss Marvin's Monday's lesson. In Mr Ford's lesson you will move on to your poster flat plans.

Half-term homework: Start a graphic design collection

This is the first design project from Chip Kidd's brilliant book GO: A Kidd's Guide to Graphic Design.

Over the half-term have a go at this project. How you collate the images is up to you - you can make a scrap book of cut out images or you could do it all in word or publisher or  Photoshop (if you have it).

This is an optional task. If you have ambitions to gain an ATL of a 1 in assessment points then this is the sort of extra work you need to do.

You can buy Chip Kidd's book here.

10W - Work To Do (Monday 10th - Thursday 13th September)

This week your lessons are with Mr Ford (Monday period 5 & Thursday period 3 ) and Miss Marvin (Tuesday period 2).

By the end of Mr Ford's lesson on Monday you must have completed the majority of the analysing movie poster work. All work should be stuck into your exercise book.

In Miss Marvin's lesson on Tuesday you will finish the the questions if necessary and then move on to the extension tasks. 

In Mr Ford's lesson on Thursday you need to complete the work.

All work must be completed in the three lessons.

Analysing Movie Posters

Task:
Select a poster of your choice from the action genre and answer all the questions below.

Posters occupy a space between art and advertising. They have a clear commercial purpose - to promote an event or product - but they also have artistic value. People buy them and hang them on their walls. Museums have whole galleries devoted to poster art. When analysing a poster it is important that you evaluate both how well it fulfils its purpose (i.e. promotion) as well as its aesthetic value.

First steps

• When analysing a poster, you should consider the following broad questions before you start to focus on the details:
• What are the main colours used in the poster? What do they connote? (red is a colour - it connotes danger and passion).
• What symbols are used in the poster? Do you need audience foreknowledge to decode the symbols?
• What are the main figures/objects/background of the poster? Are they represented photographically, graphically, or illustratively?
• Are the messages in the poster primarily visual, verbal, or both?
• Who do you think is the intended audience for the poster?

Given that all movie posters have the same purpose - to get audiences to go see a movie -

• What persuasive techniques are used by the poster?
• Which genre conventions are referred to?
• Is a star used as a USP (Unique Selling Point)?
• Are "expert witnesses" (i.e. critics) quoted?
• What pleasures (gratifications) are promised by the poster?
• How is attention gained (humour, shock, surprise familiar face of a star)?
• How does the tagline work? (humour, pun, alliteration etc?)
• Who are the institutions involved in production?

The poster can also give you important information about the production context of the movie:

• How much does the poster tell you about the institutional context of the movie's production?
• How important is this information on the poster (think about information hierarchies)?
• How important a part of the whole marketing campaign is the poster? Where is the poster placed?
• How expensive was this poster to produce?

Critical Evaluation

Finally, you have to pass judgement on the poster.

• Is it a good poster?
• Does it communicate effectively with the audience?
• Are there any alternative readings which might harm the message of the marketing campaign?
• Is the poster offensive in any way? e.g. negative representation of people or places

Poster Analysis

Analyse  three action adventure film posters in the style of the example below. Include as much information as possible. Add a colour palette chart to your analysis.

10WMS1 - Work To Do (3rd - 5th October)

This week your lessons are with Miss Marvin (Monday period 1) and Mr Ford (Wednesday period 5)

In Miss Marvin's lesson you will conduct preliminary research into film posters. This work must be completed in one lesson. In Mr Ford's lesson you will be moving on to film poster analysis.

Film Posters - Preliminary Research

Today you will be researching ideas for a piece of work-the creation of a poster for an action/adventure film aimed at a teenage audience.

Your task is to find at least twenty different examples of movie posters for action adventure films. Save the images in a folder and add them to a PowerPoint. Make sure they are all clear and of the same size on your page. 

Categorise the posters in two ways:

• posters promoting films for a teenage audience
• posters promoting films for an adult audience

Extension task:

You will notice that some movies have multiple posters. Choose a recent action/ adventure film and find as many posters for that film as you can.

10W - Work To Do (Monday 26th - Thursday 29th September)

This week your lessons are with Mr Ford (Monday period 5 & Thursday period 3 period 5) and Miss Marvin (Tuesday period 2).

By the end of Mr Ford's lesson on Monday you must have completed the majority of the stereotypes mood board. All work should be stuck into your exercise book.

In Miss Marvin's lesson on Tuesday you will finish the mood board if necessary and then begin the news article research. 

In Mr Ford's lesson on Thursday you need to complete the work.

All work must be completed in the three lessons.

Image: Lydia Ko (19) the number 1 female golfer in the world at the age of 17

Representation Mood Board

This week your lessons are with Miss Marvin (Monday period 1) and Mr Ford (Wednesday period 5)

In Miss Marvin's lesson you will continue with the creation of a mood board which represents YOU. In Mr Ford's lesson you will finish the mood board. 

The rules

A MINIMUM of 20 images MUST be included.

Categories you could cover are:

• Food
• Fashion
• Music
• Sport
• Celebrities
• Films
• Games
• Hobbies

Open an A3 page in Photoshop and get started (alternatively you can collect the images on a word doc. - print them out and stick them in your exercise book). Remember a good mood board has no gaps.

YOU HAVE TWO LESSONS TO FINISH THIS TASK.

10W - Work To Do (Monday 12th-Thursday 15th September)

This week your lessons are with Mr Ford (Monday period 5 & Thursday period 3 period 5) and Miss Marvin (Tuesday period 2).

By the end of Mr Ford's lesson on Monday you must have completed the 5x5 activity. All work should be stuck into your exercise book.

In Miss Marvin's lesson on Tuesday you will begin the following activity:

Open the UK Tribes site and decide which category or categories best represents you and your interests. 
Extract the relevant information from the UK Tribes site and transfer it to your exercise book - you can create a word doc. or you can write it straight into your exercise book. Make sure you add a few relevant images to illustrate your choices.

In Mr Ford's lesson on Thursday you will complete this task.

EXTENSION TASK

Create a mood board which represents YOU

The rules

A MINIMUM of 20 images MUST be included.

Categories you could cover are:

• Food
• Fashion
• Music
• Sport
• Celebrities
• Films
• Games
• Hobbies

Open an A3 page in Photoshop and get started.

10W - Work To Do (Monday 5th & Wednesday 7th September)

This week your lessons are with Miss Marvin (Monday period 1) and Mr Ford (Wednesday period 5).

By the end of Mr Ford's lesson on Wednesday you must have completed the 5x5 activity. All work should be stuck into your exercise book.

Extension task
Out of the five types of media you have selected which one is your favourite? Why have you picked that one above the other four? As a good media student you should be able to come up with five reasons for your choice. Illustrate your response with images.

5x5

1. Choose five areas of the Media that you like (see my attempt for help).
2. Within each area pick your five favourites. 
3. Add a description/explanation/justification.
4. Add images to illustrate.
5. Print work out and stick in your exercise books.

Year 10 - Summer Homework

Gcse Media Studies Summer Homework 2016